ORDOIII

Franchise development: from a working model to a system partners can run

For companies with a business model that demonstrably works and no system yet: no documented processes, no partner economics, no contracts. Two programmes, depending on whether you already have partners.

Franchise Development Program

16 to 20 weeks. For a company with proven units that wants to grow through partners, at home or abroad.

Seven phases, each with a defined deliverable.

  1. Business model and unit economics: format, unit types, investment, unit P&L, fee structure, territory logic, partner profile, obligations of both sides.
  2. Partner proposition: positioning, presentation, texts, application form, selection criteria, process to signature, workshop with your team.
  3. System documentation: processes recorded on site, operations manual, staff manual, standards and checklists. Scope defined by the number of processes, not pages.
  4. Contractual package: franchise agreement, reservation agreement or letter of intent, disclosure document, annexes on standards and territory, prepared for confirmation by local legal counsel.
  5. Partner onboarding: programme from signature to opening, start-up manual, the first partner accompanied through the process.
  6. Supporting guides: architectural brief, local marketing manual, brand standards in the network, technical manual.
  7. Two-day training for owners, management and the network lead.

Franchise Launch Program

6 to 9 months. For a company with one to three own units and nothing else: no processes, no documentation, no adequate contracts, often not even an orderly relationship with the end customer.

Adds three things the Development Program assumes already exist.

  • A readiness assessment and a situational analysis before anything is written.
  • The relationship with the end customer put in order first: contracts, consents, health and safety questionnaires, data protection. Without it, every gap multiplies with the number of partners.
  • A pilot unit as proof of the model, the first contracts, and the first three to five partners accompanied from signature to opening, while your team is trained to attract partners itself.

The programme is not offered without a person on your side who will lead the network. That is a condition, not a recommendation.

Start with one question

Expansion Readiness Review

Is the company ready to expand, through partners or with own units, and what must be put in order first? Two to three weeks, a written rating: ready, conditionally ready, not ready.

Unit Economics and Fee Model

Is the unit profitable for a partner and are the fees set correctly? Three to four weeks.

Partner Proposition

Your team learns to present the business as an investment and to attract the right partners. We do not run the campaigns for you.

Frequently asked

Do we need a franchise system if we only want to open our own units abroad?

No. The Expansion Readiness Review assesses both paths. Companies that expand exclusively with their own units are served by the EU Market Entry Program, Own Unit Track.

Who writes the franchise agreement?

We prepare the business and contractual design and a complete draft. The formal legal wording is confirmed by legal counsel in the target jurisdiction; that cost is not included in the fee.

How long is the operations manual?

Scope is defined by the number of processes, up to 25 in the standard package, not by pages. A manual is measured by whether a partner can run the unit without you.

The first conversation is without obligation and takes 45 minutes.

Within five working days we prepare a proposal for a Focused Engagement or a programme, with scope, deliverables, deadline and a fixed price. The price is fixed, by work package, and is reduced only with a proportionate reduction in scope, a longer deadline or a larger contribution by the client.

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