About ORDO 3
A consultancy for the development of franchise, licence and partner systems and for entry into new markets. Ordo means order; the three steps are the same in every project: diagnosis, system, expansion.
How we work
We do not sell documents; we sell decisions and delivery.
Always in the same sequence: situational analysis of the business model, assessment of repeatability, strategy and choice of the form of expansion, economic viability and projections, documentation of processes and know-how, contractual documentation, partner proposition or set-up of an own unit, training, then management and control of the network. The situational analysis does not review documents; it reviews how the service is delivered, how know-how is documented and transferred, marketing, pricing, staffing and labour cost.
Every service has a fixed price, a deadline and a scope defined in advance, and closes with written findings, a rating, a business risk assessment and a proposed action plan that the client can carry out alone or with us. We take responsibility for the agreed process, the quality of delivery and the results under our direct control. We prepare the business and contractual design and coordinate delivery; the formal legal wording is confirmed by local counsel, and approvals rest with banks and authorities.
Work is mostly remote, with presence at the client and in the market where decisions are made: negotiations, workshops, partner visits, the launch of a unit.
Who leads the projects
Dr. Edith B. Steiner
Doctorate in business sciences from the University of Ljubljana, with a dissertation on risk and incentives in franchise agreements, which is precisely the question behind every partner network: what drives a partner to act outside the system, and which contractual solutions remove that incentive.
More than 25 years of practice in developing franchise and licence systems on four continents. Experience on both sides of the master agreement, as grantor and as holder of a master licence for an international system in Germany, Switzerland, Austria, Slovenia, Croatia and the Czech Republic. Active in DACH, Adria, Saudi Arabia, the Emirates and Pakistan.
Roles and recognition
Secretary General of the Slovenian Franchise Association and member of the European Franchise Federation. Representative of the Senat der Wirtschaft in Vienna. Member of the Franchise Pool International and GSBH Switzerland networks.
Recipient of the International Franchise Leadership Award at the Arab Franchise Expo in Dubai. Keynote speaker at the Saudi Franchise Expo and at the Franchise International Forum 2026 in Lisbon. Leads an international training programme for franchise managers.
Works in English, German, Slovenian, Croatian, Serbian and Bosnian.
Projects are delivered by the ORDO 3 team with partners for system development, documentation and economics, and with local associates in Pakistan and the Emirates who provide access, support and market knowledge. Responsibility for the project remains with ORDO 3.
Experience
The team's experience from previous projects. Client names and details are available in a personal conversation, with the client's consent.
Industries
Aesthetics and wellness, fitness and sports nutrition, food service and café chains, retail, healthcare and related services, business services, digital and subscription platforms.
Typical situations
A network with six partners, without documented processes, know-how or adequate contracts. After two years, twenty partners with an established system and expansion into three new markets.
A company with one business unit. Today more than fifty partners and master partners in several markets.
A company from outside the European Union with no presence in Europe. Company formed, permits obtained, first employees hired and an operating unit within twelve months.
What we do not do
General strategy consulting, stand-alone change management, stand-alone market research and business plans, brand strategy and consumer marketing, tax advice, certification and licensing of our methodology to other consultants, running partner recruitment campaigns on the client's behalf, equipment procurement and supply chains, start-ups.
The first conversation is without obligation and takes 45 minutes.
Within five working days we prepare a proposal for a Focused Engagement or a programme, with scope, deliverables, deadline and a fixed price. The price is fixed, by work package, and is reduced only with a proportionate reduction in scope, a longer deadline or a larger contribution by the client.
Arrange a first conversation